The app that takes the guesswork out of going out

Vybe App mock-ups with screenshots

We built and launched Vybe—the best way for Gen Z to plan a night out and connect with people in their city.

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Services

Discovery

Strategy

Market analysis

Brand design

Logo design

Content strategy

Copywriting

Information architecture 

Wireframing and prototyping

UI/UX design 

Marketing website 

Financial modeling


Tools

Vybe App mock-ups with screenshots
Vybe App mock-ups with screenshotsVybe App mock-ups with screenshots

Product Strategy

Our client came to us with a concept for an app that would allow young people who shared the same interests to be able to find one another and connect in a given city. We leaned into the idea of people gathering around places that fit a “vibe,” rather than recommendations for places based solely on star reviews from strangers. Connecting around a specific vibe helped us strategically envision a brand and product for Gen Z that had a relational tone and felt extremely personal to each user.
Vybe App mock-ups with screenshots
Vybe App mock-ups with screenshotsVybe App mock-ups with screenshots

Product Design

A core feature of this app gives users the ability to leave a “vibe check” with quick emojis rather than words. We took that concept and looked for ways to keep things lighthearted, clear and easy to navigate across the full app experience. Everything from the gradient-colored location pins to the “hot takes” and emoji-driven vibe checks was designed with the intent of giving the user the ability to quickly and confidently know where they are and where they should go.
Vybe App mock-ups with screenshots
Vybe App mock-ups with screenshotsVybe App mock-ups with screenshots

Product Engineering

In order to give users specific recommendations for places that matched their vibe, we engineered an algorithm that creates a personal heat map based on the user’s background, preferences, current “vibe,” location trends and feedback. Vybe users interact with a React Native application that uses GraphQL to communicate with a Ruby on Rails Server. React Native ensures that the user experience is seamless and consistent across all devices. By reducing total requests, GraphQL enables even slow networks in spotty locations to support a snappy and responsive experience.
Vybe App mock-ups with screenshots
Vybe App mock-ups with screenshotsVybe App mock-ups with screenshots

“Meetings with our product team, the UI/UX design, overall guidance in producing the app—we really felt like CrateBind was our partner in taking Vybe from an idea to an actual app.”

Catherine Murray, Founder & CEO
Vybe
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