Building a simple solution for a complex problem

An image of how smart, intuitive technology can be leveraged by the community to alleviate homelessness in Dallas

We partnered with Our Calling and AT&T to develop a mobile app that helps alleviate homelessness in Dallas.

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Services

Market analysis

User journey mapping

Information architecture 

Wireframing and prototyping

User flow mapping

Web engineering

Custom hosting

Tools

An image of how smart, intuitive technology can be leveraged by the community to alleviate homelessness in Dallas
An image of how smart, intuitive technology can be leveraged by the community to alleviate homelessness in Dallas An image of how smart, intuitive technology can be leveraged by the community to alleviate homelessness in Dallas

Product Strategy

We worked with Dallas-based non-profit organization, OurCalling, and AT&T to build an app that allowed community members to quickly and reliably act as a resource for the homeless in Dallas. Research showed that information overload and poor UX experiences were preventing community members from taking action on the go, so our strategy centered around reducing friction in both of these areas. Our goal was to integrate all of the data and knowledge OurCalling had about homelessness in Dallas into a robust digital product that was trustworthy, reliably quick and easy to use.
An image of how smart, intuitive technology can be leveraged by the community to alleviate homelessness in Dallas
An image of how smart, intuitive technology can be leveraged by the community to alleviate homelessness in Dallas An image of how smart, intuitive technology can be leveraged by the community to alleviate homelessness in Dallas

Product Design

In order to make the app feel intuitive on the front-end, we needed a clean, organized backend with fast search result capability. We also wanted to think about the app’s growth and scalability as new resources were added in the future.
An image of how smart, intuitive technology can be leveraged by the community to alleviate homelessness in Dallas
An image of how smart, intuitive technology can be leveraged by the community to alleviate homelessness in Dallas An image of how smart, intuitive technology can be leveraged by the community to alleviate homelessness in Dallas

Product Engineering

All of this played a large role in determining which framework we wanted to use and ultimately led us to build with Ruby on Rails. It’s quick to get off the ground and allowed us to easily change and add new features as they were requested by OurCalling.
An image of how smart, intuitive technology can be leveraged by the community to alleviate homelessness in Dallas
An image of how smart, intuitive technology can be leveraged by the community to alleviate homelessness in Dallas An image of how smart, intuitive technology can be leveraged by the community to alleviate homelessness in Dallas

Our Calling
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