An app that invites you to explore your city one free drink at a time

An image of TabHop’s user-friendly app that makes it easy for members to enjoy free drinks at their favorite local spots in Colorado

We partnered with Colorado start-up TabHop to build their brand and subscription-based app end to end.

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Services

Discovery

Product strategy

Business consulting 

Market analysis 

UI/UX design

Brand design

Wireframing and prototyping

Product testing

Web and mobile engineering

Tools

An image of TabHop’s user-friendly app that makes it easy for members to enjoy free drinks at their favorite local spots in Colorado
An image of TabHop’s user-friendly app that makes it easy for members to enjoy free drinks at their favorite local spots in ColoradoAn image of TabHop’s user-friendly app that makes it easy for members to enjoy free drinks at their favorite local spots in Colorado

Product Strategy

The TabHop team saw an opportunity for an app that connected people with local bars and pubs via an interactive map and the promise of free drinks as an app subscriber. Partnering with them on technology and brand, our mission was to create a seamless map and list view of local bars with the ability to redeem a free drink once a day via their membership.
An image of TabHop’s user-friendly app that makes it easy for members to enjoy free drinks at their favorite local spots in Colorado
An image of TabHop’s user-friendly app that makes it easy for members to enjoy free drinks at their favorite local spots in ColoradoAn image of TabHop’s user-friendly app that makes it easy for members to enjoy free drinks at their favorite local spots in Colorado

Product Design

As a start-up, TabHop needed a logo and brand identity. Being a consumer-focused subscription app, the lines between brand and product blurred to the point that one could not exist without the other. We wanted the brand and product to feel simple and approachable. From the tagline “where members drink free” to the striking bright red color we chose for the app, we wanted the user to feel clear on the purpose and in control of their app experience.
An image of TabHop’s user-friendly app that makes it easy for members to enjoy free drinks at their favorite local spots in Colorado
An image of TabHop’s user-friendly app that makes it easy for members to enjoy free drinks at their favorite local spots in ColoradoAn image of TabHop’s user-friendly app that makes it easy for members to enjoy free drinks at their favorite local spots in Colorado

Product Engineering

Having a quick, responsive search experience via the map feature stood out as the number one priority while we were building TabHop. Using React as a framework allowed us to keep things cohesive and simple in order to get the best performance from the app.
An image of TabHop’s user-friendly app that makes it easy for members to enjoy free drinks at their favorite local spots in Colorado
An image of TabHop’s user-friendly app that makes it easy for members to enjoy free drinks at their favorite local spots in ColoradoAn image of TabHop’s user-friendly app that makes it easy for members to enjoy free drinks at their favorite local spots in Colorado

TabHop
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