Disrupting the dental insurance industry with an app that makes choosing coverage easy

An image of how simple, beautiful technology can be used to disrupt the dental insurance industry

CrateBind created an intuitive app that allows customers to purchase dental insurance simply and stress-free across 40 states.

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Services

Market research

Copywriting

Content strategy

User journey

User flow mapping

Wireframing and prototyping

UI/UX design

Information architecture

Tools

An image of how simple, beautiful technology can be used to disrupt the dental insurance industry
An image of how simple, beautiful technology can be used to disrupt the dental insurance industry An image of how simple, beautiful technology can be used to disrupt the dental insurance industry

Product Strategy

Our goal was to design a user experience that made choosing insurance enjoyable. We worked through the tension of developing an app that was robust and sophisticated enough to handle complex information without feeling complex at the user level.
An image of how simple, beautiful technology can be used to disrupt the dental insurance industry
An image of how simple, beautiful technology can be used to disrupt the dental insurance industry An image of how simple, beautiful technology can be used to disrupt the dental insurance industry

Product Design

For the design, we focused on creating a step-by-step user experience that would give the user just what they needed to make their next decision, reducing information fatigue and establishing an insurance-buying process that felt highly intuitive.
An image of how simple, beautiful technology can be used to disrupt the dental insurance industry
An image of how simple, beautiful technology can be used to disrupt the dental insurance industry An image of how simple, beautiful technology can be used to disrupt the dental insurance industry

Product Engineering

Integrating with the United Health Care’s Insurance quoting engine our team of engineers built the app using a React frontend that met the state-specific requirements despite their variability.
An image of how simple, beautiful technology can be used to disrupt the dental insurance industry
An image of how simple, beautiful technology can be used to disrupt the dental insurance industry An image of how simple, beautiful technology can be used to disrupt the dental insurance industry

Mint Dental Insurance
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