The app transforming how we pay for healthcare

CrowdHealth product mockups

We partnered with Austin-based startup CrowdHealth to build a brand and platform, including a mobile app and web application, revolutionizing the way people pay for healthcare.

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Services

Discovery

Strategy

Market analysis

Brand design

Logo design

Content strategy

Copywriting

Information architecture 

Wireframing and prototyping

UI/UX design 

Marketing website 

Business strategy 


Tools

CrowdHealth product mockups
CrowdHealth product mockupsCrowdHealth product mockups

Product Strategy

Our goal was to align with the business strategy of CrowdHealth and give users a reimagined, trustworthy experience that changed the way they paid for healthcare. People are used to traditional paperwork, ID cards, claims and language tied to healthcare. Through in-depth market research and competitive analysis, we helped identify key pain points like signup, pricing, customer support and transparency in the health insurance process, with the intention of creating a completely different experience for CrowdHealth users.
CrowdHealth product mockups
CrowdHealth product mockupsCrowdHealth product mockups

Product Design

With the mobile app being one of the primary ways for CrowdHealth to establish trust with users, we focused on clear microcopy and UI to help introduce the brand and CrowdHealth model of care and payment to new users. We took something traditionally very complex and worked to make it feel simple and intuitive for the user. Reflecting their identity as a disrupter to the insurance industry, we chose a non-traditional color palette for the health industry—warm oranges, neutral tones and greens that give voice to “health” being a primary value.
CrowdHealth product mockups
CrowdHealth product mockupsCrowdHealth product mockups

Product Engineering

As an engineering team, our priorities were speed, flexibility and security. Working on a tight production timeline, we built an MVP that supported the client's deadlines and industry enrollment season. We chose Ruby on Rails for the backend to keep the project flexible and fast. A React frontend allowed us to set up a strong component library, architecting web and mobile apps that supported crowdfunding for health events, subscription service setup, doctor searches and advocate support.
CrowdHealth product mockups
CrowdHealth product mockupsCrowdHealth product mockups

“We were able to assemble a product team and deploy the CrowdHealth platform in the span of only 16 weeks.”

David Roark, Director of Product Strategy
CrowdHealth
CrateBind
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