Our strategy centered around discovery. The app needed to be organized, reliable, fast and easy to navigate as vacationers used the service to discover the best of Destin, Florida, and book their vacations. Our goals were to reduce friction in booking and planning for visitors through a seamless, trustworthy search experience.

Facilitating an experience with so much information pushed us to think about ways that we could reduce decision fatigue for users through our user interface and user experience. We looked for ways to “think ahead” as the user and provide information in a quick, clean format, reinforcing a trustworthy, high-quality exchange.

As we considered the large number of vendors and listings on the site, we worked to create a robust, organized back-end experience using Ruby on Rails that would support a seamless user experience on the front-end using ReactJS.