An online marketplace that allows you to book your next Florida vacation

An image of vacationing without hassle through the use of a streamlined online booking platform

We built an app that makes discovery simple and booking a breeze for Destin Florida vendors and visitors.

Services

Discovery

Product strategy

Information architecture

UI/UX design

Branding

Logo design

Product testing

Web and mobile engineering

Tools

An image of vacationing without hassle through the use of a streamlined online booking platform
An image of vacationing without hassle through the use of a streamlined online booking platform An image of vacationing without hassle through the use of a streamlined online booking platform

Product Strategy

Our strategy centered around discovery. The app needed to be organized, reliable, fast and easy to navigate as vacationers used the service to discover the best of Destin Florida and book their vacations. Our goals were to reduce friction in booking and planning for visitors through a seamless, trustworthy search experience.
An image of vacationing without hassle through the use of a streamlined online booking platform
An image of vacationing without hassle through the use of a streamlined online booking platform An image of vacationing without hassle through the use of a streamlined online booking platform

Product Design

Facilitating an experience with so much information pushed us to think about ways that we could reduce decision fatigue for users through our user interface and user experience. We looked for ways to “think ahead” as the user and provide information in a quick, clean format, reinforcing a trustworthy, high-quality exchange.
An image of vacationing without hassle through the use of a streamlined online booking platform
An image of vacationing without hassle through the use of a streamlined online booking platform An image of vacationing without hassle through the use of a streamlined online booking platform

Product Engineering

As we considered the large number of vendors and listings on the site, we worked to create a robust, organized back-end experience using Ruby on Rails that would support a seamless user experience on the front-end using ReactJS.
An image of vacationing without hassle through the use of a streamlined online booking platform
An image of vacationing without hassle through the use of a streamlined online booking platform An image of vacationing without hassle through the use of a streamlined online booking platform

Destin Florida
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