Leveraging technology creates a smarter way to buy and sell homes

An image of what it looks like to reimagine the real estate industry through the use of smart, simple, beautiful technology

Our team partnered with Door to build a web app that’s transforming the way real estate works.

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Services

UI/UX design

Brand identity 

Product testing

Information architecture

Web engineering

Tools

An image of what it looks like to reimagine the real estate industry through the use of smart, simple, beautiful technology
An image of what it looks like to reimagine the real estate industry through the use of smart, simple, beautiful technology An image of what it looks like to reimagine the real estate industry through the use of smart, simple, beautiful technology

Product Strategy

Door is a real estate brokerage company that believes the independent contractor model traditionally used by brokerages is broken. Because of this, Door leverages technology in order to sell and buy homes for a flat fee. Our goal as their product team was to build a platform that offered a robust back-end application without compromising the brand aesthetic or user experience of this consumer-facing app. We kept search speed, listing reliability and the customer at the core of each decision made throughout the process.
An image of what it looks like to reimagine the real estate industry through the use of smart, simple, beautiful technology
An image of what it looks like to reimagine the real estate industry through the use of smart, simple, beautiful technology An image of what it looks like to reimagine the real estate industry through the use of smart, simple, beautiful technology

Product Design

Our design team worked in short sprints, with tight client reviews to ensure each element aligned with Door’s vision of creating a platform that was clear, trustworthy and quick to navigate.
An image of what it looks like to reimagine the real estate industry through the use of smart, simple, beautiful technology
An image of what it looks like to reimagine the real estate industry through the use of smart, simple, beautiful technology An image of what it looks like to reimagine the real estate industry through the use of smart, simple, beautiful technology

Product Engineering

From end-to-end Door is built with a focus on the performance of the user experience. This includes everything from utilizing Angular as a front-end Javascript framework to thoughtful indexing of the database.
An image of what it looks like to reimagine the real estate industry through the use of smart, simple, beautiful technology
An image of what it looks like to reimagine the real estate industry through the use of smart, simple, beautiful technology An image of what it looks like to reimagine the real estate industry through the use of smart, simple, beautiful technology

Door
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